In Korean streets, the skincare, and makeup brands choose for their advertisement as many men as women to be their model or brand ambassador. They also had featured limited edition products, like their collaboration with Innisfree. This line includes eight matte lipsticks, an eyeshadow palette, and a tinted base and foundation. Moreover, BTS created a makeup line with VT Cosmetics. This marketing strategy is a real success because it attracts fans but also young boys who want to look like them. In Korea, it’s so common to find mask sheets or hand cream with the face of your favorite Kpop band. The beauty industry understood that and started using their face on their beauty products. They are curious about their makeup and skincare routine and beauty tips. BTS impact on the beauty industyīTS has the perfect look and makeup, so Korean men and women are very interested in which products they are using. Those idols are the perfect example of this trend. The group BTS is very famous in Korea, and it’s also the most popular Kpop band in the whole world. Regular Korean men adopted this trend and started imitating the soft masculine image of those celebrities. This pretty boy style is not considered effeminized but as a new perspective of what a man looks like. This gentle esthetic is called in Korean Khonminam, it combines the words « flower » and « beautiful man ». They also dyed their hairs with crazy colors.
KOREAN PERFECT FACE FULL
It’s common to see male idols wearing full makeup looks, with foundation, eyeshadow, and lipstick. They often do plastic surgery (as the double eyelid) to match with the beauty standards we talked about just before. Their beauty aesthetic is to be tall, fit, and white. In this country, Kpop idols are present everywhere, on TV, radio, on commercials, on beauty products, etc… They became real beauty icons that most young Korean men want to look like. Today, Kpop is a part of the South Korean culture. People’s opinions are very important, and a youthful face can give a dynamic image to their boss, coworkers, or customers. It’s also very common for Korean men to wear makeup to go to work, to look nice and proper. Using makeup is the solution for them to match with beauty standards. But a lot of them do not want to submit to social pressure or don’t have enough money to get plastic surgery. One time again, plastic surgery is often used by Korean people to get more chances to be hired. Changing their faces can really change their future, that’s why double eyelid surgery became a rite of passage for many Korean. They can also ask for the height and sometimes for the family background of applicants.
.jpg "korean perfect face")
Most Korean companies require the candidates to add a picture to their resumes. Ethnic homogeneity has bred a hyper-competitive culture in which your appearance, your skin, or your face shape can be significant during the hiring process.
KOREAN PERFECT FACE PLUS
So as English fluency or an internship can be an advantage to get hired more easily, beauty is a plus either. All of this makes the competition very high for Korean. They are very smart, hard workers and disciplined. A lot of Korean men and women are graduated from very good universities. Since the Civil War, Korea has highly skilled and educated workforces. South Korea is a very competitive marketplace for employees. Their goal is to look perfect, almost as a doll. That’s why Korean spend a lot of time doing their skincare and makeup routine. Skincare products are also very important to have shiny, luminous, and soft skin. But makeup also helps them a lot, to look more white for example. South Korea is the only East Asian country in the top 10 countries with the highest rate of cosmetic surgeries. A nose is considered beautiful when it’s high, eyes have to be big and open, and finally, the perfect face shape is small with a tiny chin (it’s called the V line).īecause those high standards are very different from the natural Korean appearance, many men and women have to do plastic surgery.
KOREAN PERFECT FACE SKIN
Their skin has to look as white and smooth as possible and, to look healthy, their body has to be skinny and muscular (but not too much). The men’s beauty standards are really similar to the women’s ones. That’s how looking like western people became a symbol of beauty in Korea. With those soldiers, the Korean population discovered the US culture, with their movies, fashion, music, etc… They started wanting to look like the beautiful American icons. Tens of thousands of United States Forces Korea troops came to Korea. Those beauty standards came after the Civil War, South Korea and the US agreed to a military alliance. Korean men and women are living under the constant pressure of being conformed to societal expectations. South Korean society is known for its hyper fixation on appearance.
0 kommentar(er)
